"Good design is all about making other designers feel like idiots because the idea wasn't theirs." Frank Chimero
Hi
🖐
I'm Ashraf Omran
I design digital products
that make an impact.
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About me

I'm Ashraf, an user experience designer who loves making people happy. I draw from a wide range of cultural influences, including that of my Middle Eastern Egyptian heritage, to create my unique designs. As the team's leader, I focus on designing systems and processes that improve productivity and satisfaction for end users.
When it comes to building teams, I put an emphasis on encouraging synergy and fresh ideas. We make a difference in the world with the items we make together.
Take a Trip Through the Innovation Canvas

Portfolio

101 Redefining Collaboration: A Journey to Harmonize UX and UI

Here, we examine the process of improving communication between the UX and UI teams. In my new role as Product Design Lead, I quickly ran into a serious issue: the company lacked a defined phase for teamwork.

Optimizing User Onboarding and Request Creation

The purpose of DealApp is to streamline the property search process for people looking for their ideal home. DealApp provides a simple answer by doing away with the time-consuming processes of looking for and scrolling through lists of available properties.

Unleashing Financial Convenience through  Redesign

In this case study, I will discuss my time spent at Raya Holding Companies as the app's product design lead while working on the Aman app. The project's objective was to enhance the app's user interface and fix bugs that plagued its predecessor.

Combating Fraudulent Sellers

Shobbak is a Saudi Arabia (KSA)-based platform that provides sellers with technical and marketing assistance as well as a means to advertise their goods, services, and real estate.

A Case Study on Building a Purposeful Website for "Bahaya" Hospital

On the website for "Bahaya" Hospital, which spreads awareness about breast cancer and treats it, I wanted to add features that would make more people aware of breast cancer, encourage donations, and make it easier to volunteer.

Breaking the Round Mold: wearable Square Screen Design

The choice to go with a square screen layout was motivated by aesthetics and the need to set the product apart from the competition. This case study describes the difficulties designers faced in creating a smart watch that would appeal to members of Generation Z and the millennial generation.

Things I can help with

Unlocking Possibilities, Delivering Excellence: Our Range of Services

Product Design

I design great digital experiences using creativity, usability, and user-centered approaches. I design products with attractive and intuitive user interfaces from inception to implementation.

User Experience

Analyzing user needs, motivations, and behaviours to improve user experiences. I create user-centric design frameworks that meet business goals and deliver intuitive, enjoyable solutions through research, testing, and analysis.

Design Systems

Developing design systems to enhance product consistency and streamline development. I create design guidelines, component libraries, and efficiency across teams. By establishing a design language, I ensure expedite the design-to-development process.

Design OPs

Design operations ensure team productivity, collaboration, and scalability. I help teams work together, innovate, and improve by streamlining processes, establishing clear workflows, and implementing tools and systems.

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