I'm Ashraf, an user experience designer who loves making people happy. I draw from a wide range of cultural influences, including that of my Middle Eastern Egyptian heritage, to create my unique designs. As the team's leader, I focus on designing systems and processes that improve productivity and satisfaction for end users.
When it comes to building teams, I put an emphasis on encouraging synergy and fresh ideas. We make a difference in the world with the items we make together.
Here, we examine the process of improving communication between the UX and UI teams. In my new role as Product Design Lead, I quickly ran into a serious issue: the company lacked a defined phase for teamwork.
The purpose of DealApp is to streamline the property search process for people looking for their ideal home. DealApp provides a simple answer by doing away with the time-consuming processes of looking for and scrolling through lists of available properties.
In this case study, I will discuss my time spent at Raya Holding Companies as the app's product design lead while working on the Aman app. The project's objective was to enhance the app's user interface and fix bugs that plagued its predecessor.
Shobbak is a Saudi Arabia (KSA)-based platform that provides sellers with technical and marketing assistance as well as a means to advertise their goods, services, and real estate.
On the website for "Bahaya" Hospital, which spreads awareness about breast cancer and treats it, I wanted to add features that would make more people aware of breast cancer, encourage donations, and make it easier to volunteer.
The choice to go with a square screen layout was motivated by aesthetics and the need to set the product apart from the competition. This case study describes the difficulties designers faced in creating a smart watch that would appeal to members of Generation Z and the millennial generation.
Unlocking Possibilities, Delivering Excellence: Our Range of Services
I design great digital experiences using creativity, usability, and user-centered approaches. I design products with attractive and intuitive user interfaces from inception to implementation.
Analysing user needs, motivations, and behaviours to improve user experiences. I create user-centric design frameworks that meet business goals and deliver intuitive, enjoyable solutions through research, testing, and analysis.
I love making immersive micro-interactions and animations. I bring designs to life with subtle hover effects, fluid transitions, and captivating animations to engage users and enhance their product experience.
Design operations ensure teams productivity, collaboration, and scalability. I help teams work together, innovate, and improve by streamlining processes, establishing clear workflows, and implementing tools and systems.
Unlock the Door to Collaboration